Muenster (Münster) / Germany, July. 07, 2016. Centurio Design®, the light system specialist from Muenster (Münster) / Germany for military and law enforcement and Outdoor-/ Action, must here provide correctly in order to avoid a false impression.
Centurio Design® is proud to support different industries and sportswear. We promote and sell our products for General Outdoor, Off-Road, Backpacking, Campers or Hikers, Climbing, Kayaking/Rafting, Fishing and Hunting, Action Sports such as Paintball and Competition Shooters and of course to Paramedics, Firefighters, Military, NATO / UN and Law Enforcement markets since 2005. We don’t produce any kind of Firearms or Ammunition.
We exibited at an event of the German Rifle Association (visit www.German-Rifle-Association.de) named “GRA Rangeday”. For all readers of our blog that do not know what the GRA Rangeday is and what’s going on at a event like that. Here a briefly overview: A Rangeday is just a meeting of firearms owners at a shooting range to exchange ideas and new products to look around and use firearms provide by visitors, shooting club and industries. Events like that you find also at Golf clubs, just without weapons, so normaly no big deal at all. We just be at the GRA Range Day to promot our products to the Sport Shooter and Hunting Market.
We were shocked to find out that our brand and logo and our staff was secretly filmed by a German TV channel “SWR”. The TV channel has filmed our table booth where you could very clearly and well see our company name and our famous trademark “X-Light®” has brought in touch directly with firearms manufacturing. We got emails and messages from our social media platforms about the TV channel and the report with comments like “do you build now weapons?”. A fine example of how without saying a word and to suggest that a brand that no weapons built, with this is provided indirectly on the same level. We say THANK YOU! And please do not watch no longer SWR, why so many german citizens lose confidence and trust in the public media such as you. Too bad. If a normal company does an action / campaign like this, with hidden cameras and clear false representation of the reality we’d held legally liable immediately. TV channels like the “SWR” and any other medias are protect by the Constitution of the Federal Republic of Germany wish give then few more rights and free hands to produce films like that.
To be real clear o the point:
- Centurio Design® does not produce, design or sell any firearms or ammunition.
- Centurio Design® we are not a company that has a purely specialized in this market.
Our X-Light® has a serious and important history background of our company and brand and is use by must of our target markets and not only in the competion shooters and/or hunting Industries.
What mean does X-Light® Logo to us? The X-Light® has no symbol or connection to a political direction. 2009 was our year, we were on the take-off with our flashlights and LLLW® systems, we were in the office and saw on the television a program was running a documentary about a competitor of ours, this image and main message of the documentary was very arrogant and condescending and we chose our logo to change from a happy, laughing Centurio® in an “Original Badass” look. It was quite an adventure to change the logo, even for the fact as a German company using a skull was a real marketing risk. We strive for amiable relationships with our competitors and today the X-Light® is still with us for a symbol for “creativity and individuality” or “Be and let be.” and it is still for us our own crew symbol and an announcement for our competitors “You Can’t Stop Us Anymore”. The X-Light® is now also a fashion products / promotional items from the Centurio Design®, it is not our company logo, it is our Life Style logo and is used in the form of T-shirts, baseball caps, stickers, posters etc. The Marketing is very successful, especially through the new motto of Centurio Design® “INSPIRATION BY HELLFIRE®” which fits into the marketing concept perfecty. Original Badass Crew® (OBC) was the nickname for over years for the company staff, today it’s a status name for good friends of the company and brand Ambassador, All members at the OBC are also members at the Cheers Mate Club® If you love the freedom of the western world, you like to chat about flashlights, knives, firearms, good drinks and food (BBQ) or clubs, pubs and Badass party’s… if you are a believer, that life is too short not to do funny and crazy things, then mate, you find your club”.
So you can see how serous we take the report.
Press contact: Centurio Design®, Attn .: PR-On Earth, PO Box 1911, D-48007 Muenster / Germany, Fax: +49 (0)251-3235-5869, E-mail: PublicRelations (at) CenturioDesign.com